Mrs 15HWW Needs Your Help!

Mrs 15HWW is working in a boutique research company and she is conducting a study on behalf of a non-profit organisation. If you have children between Pri 4 to Sec 4, please click on the link at the bottom of this page.

Otherwise, if you have friends and relatives that fulfil the above condition, do refer them to us too!

Thanks for your help in advance!


Children’s Aspiration: How much do parents know? + Get NTUC vouchers for survey

I remembered when I was younger, my dad would drive on the ECP-AYE route and I’ll be awed by the tall commercial buildings in the CBD region. I told myself, “One day I will work in one of those buildings!”

Fast forward to today, I have actually managed to realise my aspiration and previously, I worked in one of those buildings overlooking Marina Bay Sands. My desk even came with a magnificent sea view!

Perhaps my simple aspiration as a child had something to do with it?

And of course, like most other children, I had grander aspirations as compared to what I had mentioned above. After all, if not for aspirations, how could I possibly come up with a plan to reach towards that goal, not to mention fulfil it?

Aspiration is often associated with a whimsical sense of dreaming about the future. Just like Walt Disney in the early 1900s, the children of today would definitely benefit if they spend some time pondering over the question “When I grow up, I want to be a…”

Studies have been done around the world trying to figure out what our next generation’s thinking. For example, a poll done in United Kingdom found an increasing trend in children aspiring to take on glamorous jobs like footballers or models. On the other hand, traditional jobs like teacher and policeman have disappeared from the Top 10 jobs list.

What are the factors that have given rise to this trend? What kind of expectations do you have for your child?

In an effort to understand our next generation better, Q Research Consulting is conducting a study to find out parents’ and children’s aspirations, and you and your child are invited to take part.

The survey will only take about 10 to 15 minutes to complete and there will be $10 worth of NTUC vouchers as a token of appreciation.

Click on the following link to indicate your interest to take part:!survey/chqa

Limited slots are available, so sign up now!

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