This is going to be a relatively short post as frankly, I am currently in one of those “phases” where I have little motivation to actually spend 2 hours in front of the computer screen typing out an article. If you are a big follower of this blog, you will know that this isn’t the first time.
But I thought this reflection/introspection was rather necessary.
Generally, there will be months when a super motivated me will be churning out close to ten (sometimes even more!) solid 800-1000 word articles. Then, as the quality of the ideas drop, I start writing some rather crappy articles for the sake of keeping the blog current, and subsequently hate myself for it.
This is followed by a lull period, before I become super motivated to write again.
Now, the question is, why do I even bother to write?
1. Benefit Myself
I will be very truthful here. At this moment in time, I wouldn’t have started this blog. Most of my time is now spent at home and there are many other things I could be doing.
Preparing for my lessons, reading, doing housework or playing some games.
This blog was born out of the “free time” I had in office. And I ain’t that foolish to be taking out my book to read or be on the phone for hours. A blog was a good outlet as I appeared to be super busy/productive to my co-workers while typing furiously away on my keyboard.
But the benefits to me have been enormous.
I got to know other financial bloggers, track my expenses and portfolio, improve my writing skills and achieved a modicum of pride for creating and maintaining this blog. In fact, I doubt I would have the courage to leave my first job after the bond was up if not for this blog.
If there’s little in it for me, perhaps I will stop one day?
2. Inspire, Educate Or Profit?
Frankly, it’s been tempting to make tweaks here and there to make more revenue from this blog. Be it through Google Ads, banners or even advertorials.
And honestly, to make more, it all boils down to traffic count.
Which was the main reason why I wanted to create a free e-book to distribute through email. That would attract way more subscribers, resulting in more readers and a higher traffic count. It’s all basic psychology and marketing.
That was the Scott Adams (Dilbert) in me trying to monetize this hobby of mine. However, the Bill Watterson (Calvin and Hobbes) simply couldn’t let this go without a fight. And the latter won.
Maybe I am making a huge mistake here but I have decided that instead of an e-book, I will just publish the content as either one long blog post or two shorter ones. So yeah, no e-book, but don’t worry, you will still be getting more or less the same content.
The difference it makes to me?
I feel better about blogging when it’s for the right reasons. Otherwise, I might just as well stop, no?