Since the middle of this year, I have been thinking about starting a finance blog. And exactly two months ago, I handed almost $200 bucks of cash to Bluehost to create this website. This was my first attempt at blogging and I had to justify my purchase to Mrs 15HWW. After all, I could have easily opted for free alternatives with BlogSpot & WordPress, right?
I bullshitted my way through. I told her that readers wouldn’t want to be spotted reading a blog with misleading chat-line ads showing pretty and scantily clad women being just a call away. I also reassured her that in time, the whole Singapore would be reading this blog (reach for the stars, man!) and only a self-hosted blog would suffice for this new hobby of mine.
So after two months (and just nice, 30 posts & pages), here’s the report card to the Mrs.
With WordPress, I am provided with a nice little statistics page that tells me the number of people visiting each day, how they got here, where they came from and which articles they have been reading. So if you’re guilty about stalking me, don’t. There’s a good chance I am doing more stalking. Oops. There was a period (2-3 weeks ago) when I was pretty much addicted to that page and refreshing it every hour. I have gotten past this particular OCD though.
Here’s some snippets of this page and my comments on them:
- Really close to 10,000 views in total after 2 months
- 427 views on the day with the highest traffic (25th Aug – 160 links from thefinance.sg)
- 317 views yesterday
- More than 2,000 from thefinance.sg. Really grateful to Derek for publishing my posts on his popular blog aggregator. It’s more than fair to say that at least 50% of my viewership came from this channel. And I am proud to be part of this community.
- Second on the list is foreverfinancialfreedom.blogspot.sg with almost 300 clicks. He’s probably the first blogger to add my blog to a blogroll and his is really comprehensive and well-updated.
Search Engine Terms:
- Telok Blangah Parcview (or similar variants) is 1st in the list with about 15 searches that led to my site. Seriously, I can’t believe it’s not “15hourworkweek” or “15HWW”. There’s nothing on “early retirement in Singapore” too.
- This metric doesn’t really tell the full story since there’s 112 (>70% of searches) classified under “unknown search terms”
Views By Countries:
- Obviously, Singapore’s tops with >90% of the views.
- Although I have had 247 views from Americans, there’s only 1 coming from my beloved Canada!
- Also interestingly, Egypt is 9th on this list!
Top 3 Posts/Pages
1. 3 Reasons Not To Pay Off Your Mortgage Early – 546 views
2. My Passive Income – 520 views
3. Passive Income Update – 501 views
Number 2 and 3 are almost exactly talking about the same stuff. I will look at it from a positive angle and take it that many people are interested to know how near (or far away) I am to early semi-retirement. =p
Point taken that most people are interested in articles that are directly useful to readers. (POSB article was a close 4th.)
1. Recording Your Expenses – 99 views
2. Boglehead Or Buffettology? Do Both! – 102 views
3. Mr Fredricksen Should Have Saved More For His Trip! – 127 views
Let me reiterate that learning to record your expenses is one of the most important steps towards financial independence. The act in itself is likely to reduce one’s expenses.
From the moment I clicked on “publish”, I knew that I was being too harsh on Mr Fredricksen, who was such a lovely old man. (Hidden Agenda: Perhaps by putting these 3 posts here, more people would read them too!)
To be honest, Mrs 15 HWW isn’t even half as concerned as me about readership. There really isn’t a need to report to her. I just wanted to point out that the main thing that causes a blog like this to sizzle or fizzle is readership. If readers click “like” on my facebook, it does provide me with further motivation to write more articles. And if you share articles you liked on facebook, twitter, or any other social platforms that you are a part of, this can potentially start a positive cycle and bring in new readers.
After all, if readers aren’t important to me, I might as well have written a personal financial diary instead.